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FIND OUT MORE 
ABOUT MESSY
THE MONSTER
& LIVING A 
CIRCULAR LIFE

FIND OUT MORE ABOUT MESSY THE 
MONSTER & LIVING A CIRCULAR LIFE

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MYTH? LEGEND? TRUE STORY

MYTH? LEGEND? TRUE STORY

MYTH? LEGEND? TRUE STORY.

We'd like you to meet

Messy is a five-meter long sustainably-built sculpture shaped like the Loch Ness Monster, the iconic Scottish legend. After making a splash in the United Kingdom during The United Nations Climate Change Conference (COP 26) last November, Messy, The COP Ness monster has travelled home to the Netherlands where she is continuing her mission of highlighting how important living a circular lifestyle is.

Messy is a five-meter long sustainably-built sculpture shaped like the Loch Ness Monster, the iconic Scottish legend. With "skin" made from 800 recycled pairs of jeans, donated by circular denim brand MUD Jeans, Messy is "living proof" that unlike the Loch Ness Monster, living a more circular life is easy and certainly not a hoax.

What is

CIRCULARITY?

CIRCULARITY?

According to Circle Economy, 70% of all emissions (causing climate change) are generated by the extraction, processing and manufacturing of goods to meet society’s needs - the clothes we wear, the phones we own, and the meals we eat.

"The principle that used or discarded products serve as raw materials for new products or materials"

Looking for help?

TIPS FOR A 
CIRCULAR LIFE

TIPS FOR A 
CIRCULAR LIFE

TIPS FOR A 
CIRCULAR LIFE

1. Give clothes a second chance
2. Don’t bin it, fix it
3. Support sustainable small business
4. Buy fewer clothes and buy local
5. Get creative with your leftovers
6. Only buy what you’re going to use
7. Avoid single use plastic
8. Repair, reuse and recycle
1. Give clothes a second chance
2. Don't bin it, fix it
3. Support sustainable small business
4. Buy fewer clothes and buy local
5. Get creative with your leftovers
6. Only buy what you're going to use
7. Avoid single use plastic
8. Repair, reuse and recycle

Who are we?

WE ARE WATERBEAR

The first FREE streaming platform dedicated to the future of our planet.

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Watch & Win

WIN A PAIR OF MUD JEANS

Sign up to WaterBear (which is FREE, always) to receive a 20% discount code and be in with the chance of winning a pair of circular jeans — the only pair you'll ever need.

With thanks to those who brought Messy home: